Performance PartnerA Performance Partner is responsible for creating the conditions that enable your managers and leaders to solve the real problems on their plate.A dedicated 10X expert who embeds into your business and is accountable for whether your managers actually execute. Not a trainer who turns up and leaves: someone your people know by name and can pick up the phone to.See full explanation of a Performance Partner
Danny Leeds
I embed inside organisations to help managers solve their hardest business problems. Through engineered execution, strategic insight, and real-world experience from boardroom to rugby pitch, I turn leadership teams into performance engines, with development happening as a natural by-product.
- Years experience
- 12+
- Managers supported
- 500+
- Organisations
- 50+
Years experience
Managers supported
Organisations

“My style is energetic, human, and rooted in real-world experience. I create learning environments that are psychologically safe but rich in challenge, spaces where leaders feel supported to stretch, reflect, and grow.”Danny Leeds
How Danny helps
Real problems solved. Development as the by-product.
Business Performance Transformation
From problems to results
I embed inside organisations to help managers identify and solve their most critical business challenges. Development happens naturally as a by-product of tackling real problems together.
- Problems identified and solved
- Measurable business impact
- Leadership capability as a by-product
Culture That Delivers
From dysfunction to execution
I work alongside teams to surface the culture problems blocking performance, then engineer the accountability systems that make action unavoidable.
- Execution-ready culture
- Visible behaviour change
- Sustainable performance improvement
Execution That Sticks
From intention to action
I engineer execution systems that turn strategic intent into reality. No more training that dies on Monday, just sustained action and measurable progress.
- Commitment follow-through
- Reduced escalation
- Lasting behaviour change
Career
The journey behind the practice.
Present
Performance Partner
10X Managers
Embedding with organisations to solve their hardest business problems through engineered execution.
2020-2023
Head of Business Transformation
National Childcare Provider
Led large-scale strategic initiatives reshaping operations and culture.
2018-2020
Leadership & Management Trainer
Apprenticeship Sector
Guided emerging leaders through complex organisational challenges.
2015-2018
Consultancy Founder
Leadership Development Firms
Built and led firms focused on succession planning and organisational effectiveness.
Credentials
Qualified to hold the standard.
CMI Level 7 Strategic Leadership and Management
Professional Qualification
Level 5 Coaching Professional
Coaching Certification
IBM Design Thinking Practitioner
Innovation Methodology
Level 5 Diploma in Education and Training
Teaching Qualification
European Mentoring and Coaching Council (EMCC)
Professional Membership
The Institute of Leadership (IoL)
Professional Membership
Their work
The kind of work Danny gets stuck into.
A few client stories close to Danny's focus.




